Jan 282014
 

Media Mutations 6. Modes of Production and Narrative Forms in the Contemporary TV Series. Bologna, Dipartimento delle Arti, May 27th-28th, 2014 Confirmed keynote speakers: Catherine Johnson (University of Nottingham) and Derek Kompare (Meadows School of the Arts) Extended deadline: February 20th, 2014 Media Mutations, the international conference on audiovisual media studies, comes to its sixth [...]

Feb 242014
 

27 febbraio, ore 17, Dipartimento delle Arti/Salone Marescotti TRANSMEDIA STORYTELLING E BRANDED ENTERTAINMENT: STRATEGIE INNOVATIVE PER IL MARKETING Incontro con Diego Perrone (CEO di G-COM) Negli ultimi anni il rapido sviluppo tecnologico ha mandato in crisi diversi ambiti della tradizione culturale che non hanno saputo cogliere le potenzialità di rinnovamento insito nelle nuove tecnologie. È [...]

Feb 112014
 

13 febbraio, ore 17, Dipartimento delle Arti/Salone Marescotti DEMOCRAZIA, BENI COMUNI E DIRITTI DI PROPRIETÀ Incontro con Enrico Grazzini (giornalista economico e saggista, autore di Il bene di tutti, 2011) Negli ultimi anni il rapido sviluppo tecnologico ha mandato in crisi diversi ambiti della tradizione culturale che non hanno saputo cogliere le potenzialità di rinnovamento [...]

Feb 042014
 

If audience quantity, in the form of overall share in the ratings, used to be the measure of a television series’ success, today audience quality is displacing this measure. As the television industry becomes concerned with audience involvement, reaching out to fans and finding ways to invite them into televised worlds encourages new forms of [...]

Jan 212014
 

Media Mutations 6 will explore the trend toward gamefication and forms of interactive transmedia storytelling. Those new kinds of texts – new both to television and to gaming as a concept and culture – are developed alongside television productions to promote content and to invite audiences to be actively involved with that content. Pietro Gagliano, [...]

Jan 162014
 

In order to explore more deeply the processes and meanings of changes within the television industry, it is good to draw a roadmap of sorts of those changes: to understand who is doing what, and how much change is actually happening, as opposed to historical practices being repackaged with new buzzwords. This is what Heritiana [...]

Jan 142014
 

The innovative structures of television storytelling championed by the famously “not-TV” HBO have attracted the attentions of audiences, industry rivals, and often, television scholars -ourselves included. But are all of those new models proving themselves as good ways to tell a story? AVclub’s Ryan McGee takes on the HBO drive to focus on seriality at [...]

Dec 242013
 

The sprawling of television worlds and narratives via transmedia promotion takes on innovative and curious new forms with every new campaigns. These new forms, and the questions that they raise among producers and audiences, will invite our attention in Media Mutations 6. For example Jonathan Hardy, studying the promotion of HBO’s vampire romance True Blood [...]

Dec 202013
 

Among other subjects, Media Mutations 6 will discuss the criteria of periodization used in chronicling the history of TV, and the notion of the Golden Age – as the late 1940s to early 60s are often called in United States television – will definitely require another look. Todd VanDerWerff at avclub.com argues that every age [...]

Dec 172013
 

Media Mutations 6 will focus on the relationships between industrial structures and narrative forms in contemporary scripted TV series. One of the questions we have raised in our call for papers deals with whether genres can be seen as system able to regulate audience expectations. In an old – but not outdated! – article on [...]